Co-Founder & COO, Unruly
Sarah Wood is co-founder and COO of marketing technology company Unruly, where she ensures the company delivers the most awesome social video campaigns on the planet. Campaigns Unruly has delivered include Evian Roller Babies, T-Mobile’s “Life’s For Sharing”, Dove Real Beauty Sketches and Three’s “#singitkitty”.
Unruly works with 83% of Ad Age 100 brands to algorithmically predict video shareability with Unruly ShareRank, distribute video content to 1.27 billion users across the Open Web with Unruly Activate and prove social ROI with Unruly Analytics, a cloud-based dashboard providing real-time competitive benchmarks. Unruly has 13 offices, employs 160 people and is backed by Amadeus Capital Partners, Van den Ende & Deitmers and British Growth Fund.
Sarah was named one of 15 Women to Watch in Tech by Inc., one of 10 London-Based Entrepreneurs to Watch by Forbes and one of CNBC’s UK tech industry’s top women entrepreneurs. Unruly has won 26 awards, including AOP’s UK Digital Advertising Operations Team of the Year 2014 and Hot New Media & Technological Platform by the International Media Image Survey.
In 2011, Sarah worked with the IAB to define social video as an accredited ad format. Sarah is also an associate lecturer at the University of Cambridge, where she teaches an MPhil course in online video culture. Sarah is fronting the Your Life steering group, a Government initiative designed to get more students to take Maths and Science between the ages of 16-18. She is also part of the Gazelle Group of Entrepreneurs, helping to foster a new generation of entrepreneurs.