Guy Phillipson

Chairman, iCrossing UK

Biography

In 2017 Guy Phillipson was appointed Chairman of the Hearst-owned digital advertising agency iCrossing UK, whose key clients include Barclays Bank, L’Oreal and Marks & Spencer.

Guy’s career-defining role was as trade body CEO at the Internet Advertising Bureau UK (IAB), from 2005, spanning a period of explosive growth in digital media. Under Guy’s leadership, the IAB inspired marketers, agencies and publishers alike to take full advantage of the opportunities afforded by digital media – as, in turn, Web 2.0, social media, video, programmatic display, and mobile advertising evolved to dominate marketing communications. By 2016 digital ad spend represented 50% of all ad investment in the UK, totaling £10 billion.

Prior to focusing on digital media at iCrossing and the IAB, Guy gained broad media experience as Head of Advertising at Vodafone UK and in other marketing roles at The Marketing Store, Barclays Bank and The Granada Group.

A man of eclectic interests – from jazz to theatre, from cycling to birds – Guy divides his time between Oxfordshire and the Isle of Wight, with his wife, Rebecca. They have two children, Susannah and Jasmine.

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