CMO Viacom UK & SVP, Youth and Music, Viacom International
Kerry Taylor is SVP, Youth and Music for Viacom International Media Networks, giving her lead responsibility for the MTV brand internationally and for overseeing non-music programming and content development for all MTV-branded channels outside the US.
Based in London and working in partnership with MTV’s regional leadership around the world, Kerry takes the lead in deciding how the MTV brand is positioned and presented, as well as in developing original programmes and identifying acquisitions.
Kerry is also SVP, General Manager for all MTV channels managed out of the UK, giving her management oversight of the world’s leading youth entertainment brand in territories including the UK and Ireland, Russia, Australia and New Zealand, Hungary and Israel. In this role she manages commissioning, acquisition, marketing and communications, talent and artist relations and production across MTV’s portfolio of channels, encompassing MTV, MTV+1, MTV Base, MTV Classic, MTV Dance, MTV Hits, MTV Music, MTV Live HD, MTV Rocks, Viva and VH1.
Kerry first joined MTV’s parent company, Viacom International Media Networks (VIMN), as VP, Marketing, Creative & Consumer Press for MTV UK & Ireland in September 2007 and successfully spearheaded the launch of entertainment channel VIVA on the Freeview platform, via a high profile marketing campaign (“Up Your Viva”). Prior to joining MTV, Kerry was Director, Marketing & On-Air for Living TV, Bravo, Challenge and Trouble at Virgin Media, where she played a key role in repositioning Living TV, which resulted in the channel being awarded Broadcast Channel of the Year in 2006. Kerry has also worked at the BBC and for Star TV in Hong Kong.
Chairman, UN Association of the UK
CEO, Pearl & Dean
Chairman, Channel 4 & Former Chairman, Santander
Life Peer & Former Chairman of Marks and Spencer
Cabinet Secretary and Head of the Civil Service