Laurence Green

Founding Partner, 101


Laurence Green – Founding Partner, 101

Laurence co-founded the creative company 101 in January 2011. 101 undertakes strategic and creative branding assignments across advertising, design and NPD for a dozen clients including Sainsbury’s, Bailey’s, BBC, innocent and Scottish Widows.

Before starting 101, Laurence was a founding partner and Chairman of Fallon London, one of the world’s most admired creative agencies and winner of Campaign magazine’s ‘Agency of the Year’ title in 2006 and 2007. Whilst at Fallon, Laurence planned the improbable resuscitation of the Skoda brand, the launch of Sony’s Bravia sub-brand with the celebrated ‘Balls commercial’ and the controversial revitalization of the Cadbury brand with a certain drumming gorilla.

Laurence has chaired the UK’s pre-eminent effectiveness and creative awards juries and edited two books on marketing best practice. He writes a monthly advertising column for the Sunday Telegraph and a start-up blog for Management Today and is a frequent contributor to the marketing press.

The only agency strategist named in The Financial Times Creative Business Top 50 Laurence sits on the Effectiveness Board of the Institute of Practitioners in Advertising, who recently named him an Honorary Fellow. He was a founding member of C&binet, the DCMS’s creative industries thinktank and a founding trustee of the Marketing Academy, the not-for-profit marketing leadership mentoring organisation.

Laurence is married with three daughters and one dog.

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