Chief Executive, WCRS
Matt Edwards, Chief Executive WCRS
Matt graduated from Oxford University with a degree in Politics, Philosophy and Economics before starting his career with Saatchi & Saatchi, at the time the UK’s leading ad agency.
After 6 years of launching Toyota cars and learning FMCG marketing from Procter & Gamble, Matt was hired by Lowe in 2000 where he ran the flagship Stella Artois account. During that time Stella Artois won numerous creative and marketing awards including four Cannes Lions, the BTAA Grand Prix and the Marketing Society Grand Prix.
WCRS hired Matt to be their New Business and Marketing Director in 2005 where he joined the new, post-MBO management team. By 2008 WCRS had added more than £100m of new business billings, rising from 18th to 6th place in the Nielsen rankings.
Matt became Managing Director of Engine at the beginning of 2009 and was part of the team responsible for the development of Engine’s ‘best in class under one roof’ model for integration.
In 2011 Matt was promoted to the role of Chief Executive of WCRS, Engine’s creative agency. To see examples of WCRS creative work and for latest news on the agency please visit wcrs.com
Vice-Principal of King's College London and Trustee of the V & A Museum
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Former CEO of Urdd Gobaith Cymru
MD, Brompton Bicycles Ltd
Editor, Glamour magazine