CEO Worldwide, Saatchi & Saatchi
Robert studied History and Politics at Durham University before embarking on a career in advertising.
Starting at Hugh Burkitt’s agency, Robert spent time at DMB&B, Simons Palmer (Later TBWA) before founding Fallon London in 1998.
Senior is currently the WW CEO of Saatchi & Saatchi and the Saatchi & Saatchi Fallon Group.
He recently added the role of UK CEO of Publicis Communications to his remit, and leads all of the UK creative agencies and companies within Publicis Groupe, including Leo Burnett, Publicis, Saatchi & Saatchi, MSL and Prodigious.
Senior is a guest lecturer at the London Business School and the London School of Economics.
Senior is on the ATP Business Advisory Board.
Outside the Agency world, Senior is a private entrepreneur, running an alpine property business in France. A passionate skier, cyclist and former triathlete, Senior is also a qualified Austrian ski instructor who has taught in Austria, Switzerland and France.
Senior is married with 3 children, and wears Lycra at the weekend.