Director of Corporate Communications, Kia Motors (UK) Limited
Director of all corporate communications to the media, business and general public. Responsible for the presentation of the brand, product and company communications outside of marketing and sales areas. In charge of launching new products to the UK motoring media including National Daily Newspapers, broadcast and online media, regional daily and weekly publications, specialist motoring magazines and lifestyle titles as well as broadening the corporate message through social media.
Key successes: Unique launch of up-coming sports gran tourer, the Kia Stinger, operated on a global basis around the Detroit Motor Show – persuaded Korean head office, European and North American Regional offices to follow an unusual path to obtain maximum impact. Successful introduction of latest model Kia cee’d via a partnership with BBC Top Gear magazine that involved various celebrities including Bruce Willis, Eric Clapton and culminated in a game of “car rugby” played at Twickenham Stadium – home of English Rugby. Moving Kia’s brand reputation from that of a small-time, low image, price-focused brand to one in which style, performance, quality and desirability now lead.
Director of Marketing and PR
Hyundai World Rally Team
Responsible for all media, public and partner communications, activations and promotions for the Hyundai team taking part in the World Rally Championship. Responsible for a team attending 16 events in all parts of the world, providing media updates during the events and promoting the team to Hyundai distributors before, during and after events.
Key successes: Introducing a “placement” scheme for distributors to promote service excellence – the winner of a national competition joined the team to work during a round of the championship. This promoted improved image for the brand and raised service levels to customers. TV “rides” at testing events for broadcast companies to allow presenters and programme anchors to experience the reality of World Rally Championship cars.
Director of Global Public Relations
Hyundai Motor Company, Seoul, South Korea.
Responsible for creating a global PR department at the Korean head office, advising and supporting top executives in international communication.
Key successes: Persuading the “conservative” chairman of the company to undertake a series of global interviews with key media to begin the process of changing the brand image. Hosting BBC Hardtalk programme in South Korea for a live 30 minute interview with the company chairman – this had never previously occurred. Involved handling a demanding BBC News team and a conservative Korea corporate body with both sides having very different expectations. This even saw the company position broadcast to 180 countries and territories.
Press Relations Manager
Responsible for the Press Relations team providing vehicles, information and services to UK motoring media. Responsible for product launches. Responsible for supporting Renault UK’s motorsport programme communications.
Public Relations Manager
Responsible for all company communications to media and public for motoring breakdown service
Industry and Motoring Editor
Bradford Telegraph and Argus
Journalist producing weekly motoring section, weekly industry section and daily news coverage and feature production – including coverage of the Bradford City football stadium fir and The Yorkshire Ripper murders.
Batley News and Morley Observer
Responsible for the production of two weekly newspapers serving two neighbouring communities plus producing news articles and features
Stephen’s participation has been made possible through Speakers for Schools partnership with the UK Automotive 30% Club and his school talks will include a focus on inspiring girls to consider opportunities in the automotive sector and encouraging all students to aim high.
He is also supporting the UK Automotive 30% Club 30/30/30 campaign.