Tim is a business leader and sports marketing adviser who has been at the forefront of international sports marketing for over thirty years. He grew up in Halifax in West Yorkshire and graduated from the University of Birmingham. He began his career at the Test & County Cricket Board (now the England & Wales Cricket Board) in 1986 where he was part of the team which introduced a range of marketing initiatives, including the successful introduction of the Kwik Cricket programme into state primary schools nationwide. In 1990 he joined Sports & Outdoor Media, which became the leading stadium advertising and sponsorship business in the UK, specialising in cricket, football and rugby. Since 1999 he has been a principal at Synergy and was appointed CEO in 2007, since when Synergy has become recognised as one of the world’s leading sports marketing agencies and launched in the United States. Tim is a prolific writer and commentator, and is frequently quoted on the business of sport and sponsorship by media worldwide. He is married with a daughter and lives in North Bedfordshire.