Will Arnold-Baker

Founding Partner, Come the Glorious Day & Former MD, Publicis


After a brief stint working for The Independent Newspaper, Will started his advertising career at Young and Rubicam, working on Colgate, Del Monte, Dairy Crest and The Royal Navy. Over the last twenty years he has worked with clients such as News International, the BBC, Jacobs, Barclays, Coca-Cola & Daewoo Motors. In 2002, Will helped launch Freeview – the UK’s all-time most successful consumer technology launch. The Marketing Society paper, which Will co-authored, won an effectiveness gold.

Will joined Publicis in March 2004, to look after the UK Cadbury business. Since then he has looked after clients such as the Post Office, and The British Army. Will is currently Managing Director of Publicis and remains heavily involved with a number of clients including Airbus, Confused.com, Coca-Cola & homeless charity, Depaul UK. Will lives in Berkshire with his wife, eight year old daughter, Daisy and five year old son, Otto. Beyond advertising, his interests include cooking, skiing, fly-fishing and competing with the slugs for a share of the vegetable patch.

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