Will Butler-Adams

MD, Brompton Bicycles Ltd

Biography

Will is passionate about all things Engineering, has worked for Nissan, ICI, DuPont and Brompton; involved in product development, R&D, project management and manufacturing excellence. He studied Mechanical Engineering at Newcastle University and is a Chartered Mechanical Engineer. He joined Brompton in 2002 became a director in 2006 and took over as the MD in 2008. Over that period the company has grown from a £2mil turnover with 27 staff to one of over £10mil turnover with 100+ staff. He rides a Brompton.

Will is married with 3 girls under the age of 6, which when not making bicycles keeps him busy. He manages to grow a few veggies in his patch, combined with the odd chicken when it has not been eaten by the fox. Prior to children Will spent most of his spare time in the outdoors, he lead a number of expeditions into the deep Amazon and up a few high mountains.

Brompton design, manufacture, market and distribute folding bikes, 70% are sold over seas, and all are made in London. Over 1200 parts go into making each of the 28,000 Brompton’s sold annually; of which 75% of the parts are designed in house and over 50% are manufactured on site. Brompton has been trying to perfect its folding bike for over 25yrs and continues to do so with the full efforts of its 115 staff.

Related speakers

David Dein

Former Chairman of Arsenal and the Football Association

Josh Krichefski

CEO of MediaCom UK

Matthew Barwell

Chief Marketing Officer at Britvic Soft Drinks

Sir Jeremy Heywood

Cabinet Secretary and Head of the Civil Service

Ed Petrie

Children's TV Presenter, CBBC

Lord (Paul) Boateng

Peer & Former Cabinet Minister