Press Release: Automotive 30% Club partners with Speakers for Schools to launch 30:30:30 Campaign

23 May 2017

The UK Automotive 30% Club launched a major new initiative at CDX17 in Silverstone. Organised in collaboration with Speakers for Schools, the 30:30:30 campaign will see 30 industry leaders give speeches to 30 secondary schools across the country, followed by 30 executive job shadowing placements for selected students. The campaign’s aim is to inspire young women to consider careers in the automotive industry.

The launch event – sponsored by Jardine Motor Group – was opened on Tuesday 23rd May with a speech by Founder of the UK Automotive 30% Club Julia Muir,  and included talks by CEO of Jardine Motor Group Neil Williamson, UK MD of Ducati Tim Maccabee and the HR Director of Toyota GB Robin Giles . The national education charity is celebrating its fifth year helping all UK state secondary schools and their pupils access free talks from eminent professionals and academics, inspiring and empowering students to reach their full potential while encouraging industry leaders to provide opportunities to match the ambitions of young people.

Peston comments: “In our world of chronic uncertainty, more than ever we need our young people to aim high, for their sake and ours. There is a particular challenge in persuading young women to consider leadership roles in industries, like automotive, typically associated with men. That is why I am so excited by Speakers for Schools’ partnership with the UK Automotive 30% Club”.

Over the next six months, 30 speakers will deliver inspirational speeches to mixed or female only audiences in state secondary schools across the country, further supported by 30 executive job shadowing placements. Each speaker, or another senior professional from their organisation, will host a female student for a one week placement. The campaign will close in October 2017 so that the results and findings can be shared at the Annual UK Automotive 30% Club Conference on November 2nd, 2017.

Julia Muir, CEO of non-profit social enterprise Gaia Innovation and Founder of the UK Automotive 30% Club, has been instrumental in bringing all parties involved together and conceiving and designing the campaign. A leading spokesperson for equality and diversity within the automotive sector, Muir will chair three events during CDX17 and lead the 30:30:30 campaign to its completion.

Muir concludes: “We need to challenge the negative stereotypes and impressions that girls may have about our industry, so we must go to schools to meet our future recruits, and then invite them to see inside our organisations. With your help, we will reach out to at least 3000 girls and boys with our message and give 30 girls an insight to our business that will be a fantastic experience, and that will have a hugely positive impact upon their future career decisions.”


Notes to Editors

About the UK Automotive 30% Club 

The UK Automotive 30% Club is a voluntary group of MDs and CEOs from automotive manufacturing, retailing and supplier companies. The Club was founded by Julia Muir, CEO of Gaia Innovation Ltd; a social enterprise company which builds relationships between employers, schools and universities, with the purpose of achieving a better gender balance within the automotive industry, and with the aim of filling at least 30% of key leadership positions in the member organisations with women by 2030 through a “30 by 30” strategy.

Members include Kia, Toyota, VW Group, Mazda, Bentley, Vertu Motors plc, Lookers plc, and Jardine Motor Group. The club also works in partnership with charities and supporters such as Speakers for Schools, the Inspiring Women campaign, McKinsey, the Institute of the Motor Industry, and Loughborough University School of Business and Economics.

The UK automotive industry contributes 4% towards the national GDP, equating to £60.5 billion (EU figures for the UK in 2014) and has career opportunities spanning Engineering, Sales, Finance, Journalism, Digital Technology, Marketing, HR, and Management. The “30 by 30” strategy takes action to attract, recruit, promote and retain capable and talented women through the organisational pipeline.

About Gaia Innovation 

Gaia Innovation is a (non-profit) social enterprise dedicated to inspiring the future generation and in- forming them about the skills they need to succeed in their future careers. We are particularly interested in spreading the gender gap message and encouraging the uptake of STEM subjects, which have been outlined as key for future jobs in the UK. We are, therefore, always looking for ways in which we can use our skills as experts in Business, Events Management, PR and Educational Policy Research to provide op- opportunities for young people (particularly girls) to explore careers in UK Growth Sectors such as Computer Science and Engineering. A further objective is providing opportunity for social mobility particularly for young people in hard to reach areas. In order to achieve these social aims, we ensure a 50/50 gender split at events and give a diverse range of schools the opportunity to participate.

About Speakers for Schools:

Speakers for Schools is a national education charity that provides young people in state schools and colleges across the UK the opportunity to hear from and engage with today’s key influential, eminent figures through free school talks. Launched in 2011, the charity aims to help level the playing field for state school students by giving them the same opportunity as their peers in fee-paying schools to be inspired, informed and encouraged in their ambitions by hearing from the leaders of today. The charity has a unique network of over 1000 influential, leading figures from all sectors and backgrounds ranging from leading politicians and CEOs of major companies to notable national journalists, arts people, scientists, entrepreneurs and academics who donate their time each year. To date the charity has helped organise over 3,600 talks with a network of 1,900 state secondary schools and colleges reaching 470,000 young people UK wide. All state secondary schools and colleges are eligible to apply for the charity’s programmes. The charity was founded by Robert Peston (ITV) and is funded in full by the Law Family Charitable Foundation.