‘One in four young people believe running the country is no job for a woman’ – O2 teams up with Speakers for Schools to Mobilise Leading Executives

28 January 2016

O2’s board members and senior executives team up with Speakers for Schools to help combat gender stereotypes in determining kids’ future ambitions.


  • Over half of 4-10 year-olds think girls are better suited than boys to jobs such as nurses (64%), nannies (79%) or hairdressers (63%)

  • Almost half (47%) of 11-18 year-olds think the tech sector is more suitable for men

  • Over a quarter (28%) of young people maintain the belief that men are best suited to being Prime Minister


28th January: UK businesses may have reached Lord Davies’ 25% women on boards target, but new research from O2 reveals a significant number of young people hold very different views of women in senior roles. In fact, more than one in four (28%) young people believe women are not suitable to take on the biggest job of all: the UK Prime Minister.


O2’s research of 2,000 young people aged four to 18 highlights how deeply engrained and outdated stereotypes are still limiting the ambitions of the next generation. And they exist from a young age. When asked to choose which careers they believe are better suited to women, children aged between four and 10 favoured the healthcare and beauty sectors:

  • Almost two thirds (64%) said women are better suited to careers as nurses
  • Nearly four out of five (79%) think women make the best nannies
  • Almost two thirds (63%) believe women make the best hairdressers


And when 4-10 year-olds were prompted to name jobs better suited to men, careers in the science and engineering industries geared towards problem-solvers and logicians came out on top:

  • Almost half (49%) said men are better suited to working as engineers
  • Three in ten (29%) said men make better scientists, three times the number who believe women are better suited to the job (10%)


Worryingly, these archaic views are not left behind at primary school. Although the new national computing curriculum has excited many boys and girls about the possibilities of technology, the research showed that almost half of 11-18 year-olds (47%) still believe that the tech industry is better suited to men, whilst only 4% feel the sector best suits women.


Ann Pickering, O2’s HR Director commented:

“It’s worrying to see just how deeply engrained gender stereotypes still are, with many young people still impacted by the archaic ideals that may have held back their parents or grandparents from rewarding roles. Working in the tech sector, I see the impact that stereotyping has on our industry every day. But it’s not just male-dominated industries which are struggling. Boys are just as susceptible to outdated ideas about which jobs are appropriate for them.


“A diverse workforce is a prerequisite to doing good business. Whilst it’s right that businesses focus on the number of women in their boardrooms, our research shows the importance of focusing on the next generation too. Better collaboration between businesses, educators and parents is needed to level the playing field once and for all on young people’s career aspirations.”


When it comes to advising children on future careers, the research showed that unsurprisingly, parents hold significant sway as a primary source of information, with 84% of young people turning to parents to discuss their career aspirations. But there is also a clear opportunity for businesses to step up. While seven in ten secondary school pupils (73%) agreed they would like to hear from local business leaders about jobs in their sector, more than half (53%) don’t remember a local business person visiting their school in the last year.


In response to the findings, O2 is partnering with Speakers for Schools to mobilise its most senior employees to go into schools and speak to children about the opportunities within the tech sector. And they’re calling for businesses countrywide to do the same.


Robert Peston, founder of Speakers for Schools, commented:

“These are shocking findings. It’s vital that gender should have no bearing on what our young people choose to do in life. Speakers for Schools, which has to date organised 2,500 free talks in state schools, aims in part to help and encourage students to fulfil their potential, whatever their sex, whatever their background – and it is brilliant that O2 has made an important commitment to work with us in our mission.”





Key contacts

Email: Lucy.butterfield@bluerubicon.com or Lisa.Morrison@bluerubicon.com

Telephone: 0207 260 2700


About O2

O2 is the commercial brand of Telefónica UK Limited and is a leading digital communications company with the highest customer satisfaction for any mobile provider according to Ofcom. With over 25 million customers, O2 runs 2G, 3G and 4G networks across the UK, as well as operating O2 Wifi and owning half of Tesco Mobile. O2 has over 450 retail stores and sponsors The O2, O2 Academy venues and the England rugby team. Read more about O2 at www.o2.co.uk/news.


Telefónica UK Limited is registered in England and Wales. Registration number: 1743099. Its registered office is at: 260 Bath Road, Slough, Berkshire, SL1 4DX, United Kingdom.


Survey methodology

The survey was conducted among 1,000 children between the ages of 4 and 10 and 1,000 children between the ages of 11 and 18 in the UK. All interviews were conducted online by ResearchBods in October and November 2015 using an online survey.


About Speakers for Schools

Speakers for Schools is an independent charity that provides young people in state secondary schools across the UK with access to talks from leading, eminent figures, free of charge. The programme was founded by ITV Politics Editor Robert Peston with the ambition of organising free talks in state schools with distinguished figures from all walks of life, including leaders in business, the arts, sciences, sport, politics, academia and the media— as often seen in the country’s leading fee-paying schools. Since launching the charity has attracted a network of over 1000 speakers donating their time and travel, and over 2,500 free talks have been organized with state schools and colleges across the UK. Speakers for Schools is kindly funded in full by the Law Family Charitable Foundation and Caxton Associates. To find out more please visit www.speakers4schools.org.


For more information please contact: team@speakers4schools.org