What’s your #PlasticsChallenge pledge?

18 July 2018

Have you heard about our Great British Plastics Challenge?

Over the past 2 months, 30+ leading figures from top organisations including Unilever, Sainsbury’s, Iceland, Keep Britain Tidy, WWF and more have been speaking in schools across the country about plastic pollution and how young people can get involved to make a difference. This includes taking to social media to make videos to commit to the #PlasticsChallenge.

And we want you to take part too!

What does it look like? See the challenges below, and some videos from supporters like McFly’s Dougie Poynter and Ocean Rower Roz Savage!

Photo from @Weezie1611

What are the challenges?

  • Say no to the ‘big four’
    Give up plastic shopping bags, disposable coffee cups, plastic straws AND plastic bottles for at least 2 months.

  • Take action in the community
    Take part in an organised beach or street clean up via our affiliated campaign partners or set one up yourself.

  • Influence a local business
    Persuade a local business (café, restaurant) to say no to single-use plastic straws.

How does it work?

Taking part is easy. Simply pick your challenge and post what you have pledged to do on Twitter or Instagram using the #PlasticsChallenge so that we can find you!

In need of some inspiration? Take a look at these #PlasticsChallenge videos:


Dougie Poynter, Musician 


Allison Ogden Newton, CEO of Keep Britain Tidy


Ros Savage MBE, Ocean Rower, Author and Speaker


Helena Morrissey DBE, Legal & General



Robert Peston, ITV Political Editor and Founder of Speakers for Schools


Richard Walker, MD of Iceland 

Blessed Hugh Faringdon School, Reading 


Budehaven Community College, Bude


Archbishop Tenison’s School, London

We’ll be returning after the summer holidays with more talks as part of this campaign series and more #PlasticsChallenge videos – – so watch this space!

You can also follow the #PlasticsChallenge and campaign on Twitter and Instagram!