Strategist, Author, Mental Health Campaigner
Alastair Campbell is a writer, communicator and strategist best known for his role as former British Prime Minister Tony Blair’s spokesman, press secretary and director of communications and strategy. Still active in Labour politics, he now splits his time between writing, speaking, charitable fundraising, politics and campaigns.
He was born in Yorkshire in 1957, the son of a vet. His family moved to Leicester in 1968, and he went to school there until going to Cambridge University in 1975. He graduated four years later with a degree in modern languages. His university education included a year in France when he had his first “journalism” published, articles on sex in Forum magazine. He also busked around the world with his bagpipes. Finally he decided to become a journalist and trained with the Mirror Group on local papers in the West Country before joining the Mirror itself in 1982.
He left in the mid 80s to work for Eddy Shah’s Today newspaper as news editor but had a nervous breakdown and left to return to the Mirror after convalescence. He rose to become political editor and the paper’s chief political columnist. He then worked briefly for Today under new ownership in 1994 before being asked by Tony Blair to be his press secretary when Mr Blair became leader of the Labour Party. He did this for three years, and played a key role helping to create New Labour and return the Party to power.
After the 1997 election he became the Prime Minister’s Chief Press Secretary and Official Spokesman, which entailed the co-ordination of Government communications and twice daily briefings of the press. He did this job for Labour’s first term but after helping Mr Blair win a second landslide election victory, he became Director of Communications and Strategy. He did this until he resigned in September 2003, saying it had been enormous privilege but he wanted more of a life with his partner Fiona and their three children, now aged 22, 21 and 16.
His main hobbies are running, cycling, bagpipes and following Burnley FC. He took up running eight years ago at the instigation of his sons and he has since run the London Marathon, the Great North Run, and the Great Ethiopian Run, and completed several full triathlons, all for Leukaemia and Lymphoma Research Fund, his best friend having been killed by leukaemia. He is the charity¹s chairman of fundraising, currently focused on seeking fifty donations of 50,000 pounds for the charity’s fiftieth anniversary. He returned to the Labour Party for six months prior to the 2005 general election and continued to advise the party informally under Gordon Brown, including during the 2010 campaign, in which he ‘played’ David Cameron in rehearsals for the historic TV debates. He is one of the party¹s most in-demand speakers at fundraising and motivational events, and was a founder of the Go Fourth campaign aimed at focusing Party activists and the public on the need to understand the real choices facing Britain. Together with former sports minister Richard Caborn, he pulled together two of the most successful fundraising dinners in Labour¹s history, both on the theme of sport at Wembley stadium.
Passionate about sport, he was written about different sports for The Times, the Irish Times and Esquire magazine. He was communications adviser to the British and Irish Lions rugby tour of New Zealand in 2005. He has raised funds for Burnley FC, a team he has supported since the age of four. His charity projects have involved him playing football with both Diego Maradona and Pele, and appearing in a one off version of the popular TV programme, The Apprentice.
In his time in Downing Street he was involved in all the major policy issues and international crises. He has said that in ten years in the media, and a decade in politics, he saw his respect for the media fall and his respect for politics rise. He is a sought after speaker at events around the world, specialising in strategic communications.
In July 2007, he published his first book on his time with Tony Blair, The Blair Years, extracts from his diaries from 1994 to 2003, which was an instant Sunday Times Number 1 bestseller. He is now in the process of publishing four volumes of the full diaries. His first novel, All In The Mind, appeared in November 2008, to enthusiastic reviews for its frank examination of mental illness. His second novel Maya, a gripping analysis of fame and the obsession it attracts, was published in February 2010.
In October 2008 Alastair broadcast an award-winning one hour documentary on BBC2 about his own breakdown in 1986. Both the film, Cracking Up, and All In The Mind, won considerable praise from mental health charities and campaign groups for helping to break down the taboo surrounding mental health. He received the Mind Champion of the Year award in May 2009 in recognition of his work to break down the stigma around mental illness, and continues to campaign on the issue.
President of Murray Edwards College
MD, Ducati UK
MP & Former Minister for Culture, Communications and Creative Industries
Paralympian & Crossbench Peer
Journalist, BBC News