Arnon Woolfson

Marketing & Production & Senior Board Advisor, Polar Music Prize

Biography

Arnon has a world class 20-year track record in music, marketing and entertainment, focused on creating strategies for brands, artists and labels, and Executive Producing music for brands, sports federations and broadcasters. In 2014, he co-wrote and executive produced the Official Anthem for FIFA World Cup Brazil 2014, working with Avicii, Santana and Wyclef Jean.

Previously he ran Content & Entertainment at Anomaly, where he created the ground-breaking Vaccines Instagram-based video campaign, and worked across Sony Electronics, Sony Music, Budweiser, Converse and UEFA; headed up Alliances at Sony Music, delivering integrated music solutions for brands including Tommy Hilfiger, GM, T-Mobile, and Samsung; and spent five years at The Sanctuary Group developing multi-million selling artists and consulting to brands, agencies and broadcasters on music strategy and production.

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