Vocal Coach & TV Presenter
Often referred to as “The UK’s Vocal Whiz”, CeCe Sammy has been a leading vocal and performance coach for some of the biggest names in music. She’s also known for her TV appearances and behind the scenes contributions as vocal coach, judge, advisor, talent scout and trouble-shooter on various music and entertainment shows such as: “Pop Idol”, “America’s Got Talent”, “American Idol”, “X Factor: Battle of the Stars”, “S Club Search”, BBC’s “Just The Two of Us”, “The Voice UK”, “Xtra Factor”, Endemol’s “Your Face Sounds Familiar Georgia”, E! Entertainment, ITV series “Get Your Act Together”, VH1’s “Make or Break: The Linda Perry Project” and much more. In 2016, CeCe was chosen to be the Chairperson of the UK Jury of Eurovision (the longest-running annual international TV song competition and one of the most watched non-sporting events in the world).
CeCe has worked in many capacities with an impressive roster of talent and industry big wigs including Diana Ross, Will Young, Leona Lewis, Spice Girls, Charlotte Church, Russell Watson, S Club 7, Sarah Brightman, Frank DiLeo, Simon Fuller, Say Lou Lou, Frankie Sandford and Rochelle Humes from The Saturdays, Gareth Gates, Amy Studt, Simon Cowell, John Martin (Swedish House Mafia “Don’t You Worry Child), Beverly Knight, Bruno Tonioli, Derek Hough, James Bolam, Michael Ball, UB40, Alexander O’Neal, Arlene Phillips, Sony/BMG, Polydor, XIX Entertainment, Young Money/Cash Money, Sony/RED, LiveNation, Columbia Records and more.
CMO Viacom UK & SVP, Youth and Music, Viacom International
The Governor of the Bank of England
Former Ambassador & College Head
Founder, The Lighthouse Company
Chief Marketing Officer at Britvic Soft Drinks