Head of Media Planning, Essence Global
I have worked in media agencies my whole career, beginning at Universal in Manchester in 1998, followed two years later by a move to MediaVest (now Carat), also in Manchester. Whilst my early roles included buying across print and radio, it soon became clear that my strengths were in planning and client service, which is the direction my later career has taken.
In 2007 I moved to London to take an exciting role as Group Account Director in the BBC account team – at the time, a brand new win for MPG. I stayed with the company for seven years (through several name changes), working on the accounts of a diverse range of businesses, including EDF Energy, National Express Group and Hain Daniels Group. I was a core member of the team who pitched for and won the Penguin books business and, two years later, successfully converted the whole Penguin Random House business in to a Havas Media win, following Penguin’s acquisition by the Random House Group. Another high point was leading the winning team on the Pernod Ricard UK pitch. I also enjoyed leading the East Coast Trains account, turning them in to the agency’s most awarded client with accolades ranging from ‘best data innovation’ to ‘best branded content’.
In September 2014 I joined Maxus as Managing Partner to lead the L’Oreal team. After 2.5 years in the role I took over as Head of Planning at Maxus, responsible for the development and training of our planning product and output. As Head of Media Planning at Essence EMEA, I have a similar role with the added responsibility of management of our 60-strong media planning team across London and Dusseldorf.