Head of Media Planning, Essence Global
I have worked in media agencies for my whole career, beginning at Universal in Manchester in 1998, followed two years later by a move to MediaVest, also in Manchester. Whilst my early roles included buying across print and radio, it soon became clear that my strengths were in planning and client service, which is the direction my later career has taken.
In 2007 I moved to London to take an exciting role as Group Account Director in the BBC account team – at the time, a brand new win for MPG. I stayed with the company for seven years (through several name changes), working on the accounts of a diverse range of businesses, including EDF Energy, National Express Group, Hain Daniels Group and East Coast Trains. I was a core member of the team who pitched for and won the Penguin books business and, two years later, successfully converted the whole Penguin Random House business in to a Havas Media win, following Penguin’s acquisition by the Random House Group. Another high point was leading the winning team on the Pernod Ricard UK pitch. I also enjoyed leading East Coast Trains in to brave new worlds, resulting in them becoming the agency’s most awarded client with accolades ranging from ‘best data innovation’ to ‘best branded content’.
In September 2014 I joined Maxus as Managing Partner to lead the L’Oreal team – no doubt my toughest role yet! L’Oreal is proving a stimulating and rewarding account and Maxus an incredibly supportive environment in which to adapt to the challenges of this dynamic business.