Emma Watkinson

CEO, SilkFred


Emma Watkinson, 31, is the CEO & Co-Founder of SilkFred.com. Whilst working on buying and merchandising team at a fashion e-commerce site, Emma saw the opportunity to bring independent brands online (they were constantly banging on the doors of the buyers) and also show online customers something new and exciting they couldn’t get anywhere else. She quit her dream job at 24 to start SilkFred. A champion for female entrepreneurship, Emma is a Facebook ambassador for the She Means Business campaign and was shortlisted for Young Champion of the Year in 2017 at the Champion of Women Awards. With over 1m fans on social media, 600 brands, a team of 70 and a brand new London HQ, Emma & her team have big ambitions to take the company global and make SilkFred the number one place to shop exciting, affordable fashion.

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