Eric Salama

CEO, Kantar


Eric is the CEO of Kantar, WPP’s consumer insight and data management division. We have over 28,000 employees and revenues of approximately £3 billion. Kantar clients include most of the FTSE and Fortune 100 companies, carrying out a range of work around the world covering everything from innovation and new product development to optimisation of marketing spend, customer satisfaction, and measurement of TV ratings. Kantar brands include Added Value, Center Partners, Kantar Health, Kantar Japan, Kantar Media, Kantar Retail, Kantar Worldpanel, IMRB, Lightspeed Research, Millward Brown, The Futures Company and TNS.

Between April 1994 and October 2002 Eric was a Main Board Director of WPP Group – the largest communications company in the world. He was the Group’s Strategy Director and was responsible for developing client businesses, acquisitions and joint ventures, practice development, knowledge sharing, the creation of new offers and of integrated teams for clients. He was also the CEO of, the Group’s vehicle for developing its digital capabilities.

Prior to that Eric was Managing Director of The Henley Centre, Europe’s leading consumer consultancy. And previous to that he was a researcher and speechwriter to The Labour Party Foreign Affairs Team in the House of Commons.

He has a BA in Politics, Philosophy and Economics from Trinity College Oxford and an MSc with distinction in Economics from Birkbeck College London.

Eric is a non-executive director at DFID (the UK Government’s Department for International Development) and was previously a non-executive director of The British Museum

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