Grace Ladoja

Co Founder/Creative Director, Metallic Inc

Biography

A born-and-bred Londoner of Nigerian descent, Grace’s career is defined by the indelible frameworks she has created outside of the mainstream, with direct links to youth culture and community.

From Skepta to Supreme, Nike to Levi’s, Grace has guided lasting relationships between artists, brands, and youth over the past decade, building long term relationships that have underpinned and accelerated cultural trends in the process. As the manager behind Skepta’s Mercury Prize- winning Konichiwa campaign, Grace’s work in the music industry was recognised in 2018 with an MBE, awarded by the Queen of England for her outstanding services to music.

In co-founding Metallic Inc., Grace leverages a diverse skillset across music management, brand partnerships, curation and creative consultancy, with a sharp focus on building long term relationships that create cultural movements. One such movement is Homecoming — an ongoing ‘cultural exchange’ between Nigeria and the world, which centres around an annual festival moment in Lagos and extends to partnerships that build creative infrastructure in Africa.