Executive Director, Wates Family Charities
Since October 2008, Jerry Wright has been the Chief Executive of ABC, the media industry-owned body that sets standards and verifies both data and processes for multi-platform media brands and intermediaries across the converging media world. In 2010 he was elected as President of the 40-strong International Federation of ABCs. Prior to 2008, he was Marketing and Innovation Director, Birds Eye, responsible for one of Britain’s biggest food brands (over £0.5 billion in retail sales).
Previously, he had worked in a number of senior brand and business management roles within Unilever, in the UK, Europe and Asia, across a 25-year career spanning the detergent, household, personal care and food markets.
He has a long-standing in interest in media, setting up Unilever’s first multi-million direct marketing consumer database in the mid 90’s and overseeing the Unilever media planning and buying operation from 2004-2006. Jerry served on the ISBA Council for 3 years and was a member of the Advisory Committee on Advertising to the COI from 2004 to 2007, as well as working with the CIPS Specialist Knowledge Group on marketing procurement.