Joe Twyman

Head of Political and Social Research, YouGov


Joe Twyman is Head of Political and Social Research at YouGov for Europe, the Middle East and Africa and was a founding director of the company back in 2000.

Prior to leading the Political and Social Research Team, Joe held a variety of senior positions within the company and was responsible for building the company’s online research operations.

He also spent two and a half years in Baghdad as a director of YouGov’s Iraq operation from 2007 to 2010, working closely with organisations such as the United Nations Development Programme and the Iraqi Independent High Electoral Commission.

Joe has conducted research for a host of different clients on a wide range of subjects, published a number of academic research papers, spoken at conferences across the world and has been a project director for the 2001, 2005 and 2010 British Election Studies. He has co-ordinated election studies in countries beginning with the letters A, B, C, E, F, U and I (hoping to complete the alphabet by the time he retires) and is a lecturer in research methods at the University of Essex Summer School in Social Science Data Analysis and Collection.

He regularly provides expert analysis for both the national and international media including BBC television and radio, Sky News, ITN, Reuters, Bloomberg, GMTV and CNBC. On the night of the General Election he was the on-screen analyst for CNN’s live broadcast and was also named a ‘World Opinion Leader for the 21st Century’ by El Comercio newspaper in Ecuador.

Joe grew up in Essex and attended a comprehensive school before going on to gain a BA in Politics from the University of Sheffield.

In his spare time he enjoys swimming, films, cooking, photography and then more swimming. He is a former national backstroke champion and once held three British relay records.

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