After completing my University degree in the USA, I joined Primesight in 1991 as a Financial Analyst. The company was failing and I worked with the CEO to successfully turn the business around. We got rid of the loss making businesses and then began developing new advertising sites around “local shopping” areas. I was appointed Managing Director in 1995 (Age 29) and floated the business on the London Stock Exchange for £13.5M in 1997. We continued to build out the business and in 1999 sold Primesight to SMG plc (now STV plc) for £35M.
During my time at SMG, I more than doubled the size of the business through organic development. In 2007, I partnered with the Private Equity firm GMT Communications to buy Primesight from SMG for £57M. In late 2009, we completed the acquisition of Titan’s (previously Maiden Outdoor) billboard portfolio, moving Primesight to a clear number 2 in the billboard sector of the UK outdoor market.
In recent years we have developed a highly successful network of digital screens in Cinema foyers across the country and are currently developing a national network of Large Digital Billboards
I was Chairman of the Outdoor Media Centre (OMC) (2013-2014), a Director of Route, the outdoor industry research body and am a Trustee of NABS (The National Advertising Benevolent Society). Primesight Limited has received a 2 star accreditation on the Best Companies Survey in 2013 and 2014.
CEO, Health Education England
Chief Marketing Officer at Britvic Soft Drinks
Chair, Advisory, Conciliation and Arbitration Service (ACAS) Council
Chairman, UN Association of the UK
Peer & Former Cabinet Minister
Chairman, Evening Standard Ltd & Independent Print Ltd