Nina Bibby

Marketing & Consumer Director, O2


Nina is the Chief Marketing Officer at O2 (Telefonica UK), with commercial profit and loss accountability for the consumer and SMB mobile business. She is also responsible for marketing across O2, including brand, marketing communications, data analytics, customer experience, devices and sustainability.

Nina joined Telefonica UK from Barclaycard, where as CMO she sat on the Executive Committee and oversaw the launch of innovations such as Payband and Bespoke Offers. Prior to Barclaycard, Nina was SVP of Global Brand Management at IHG, where she led the successful re-launch of Holiday Inn, the largest of its kind in the hospitality industry. Before that, Nina held a variety of roles at Diageo over 9 years including Commercial Strategy Director, Brand Director for Baileys and Pimms and Global Brand Director of Reserve Brands.

Nina has an MBA from INSEAD and her early career after business school was in consulting. She is a non-executive Director of Barratt Developments plc, a fellow of the Marketing Society, sits on the MGGB (Marketing Group of Great Britain) Council and is a trustee of Great Ormond Street Hospital Children’s Charity.

Nina is married to Brodie and has two children, Michaela and Sebastian.

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