Director General, IPA
Paul is an adman. If you want to know anything about advertising he’s your man. Starting out at the legendary Saatchi & Saatchi, Paul went on to form his own successful agency Bainsfair Sharkey Trott. He is now the Director General of the Institute of Practitioners in Advertising, the world famous authority on how and why advertising works. Paul has been involved with some of the most famous advertising campaigns of all time – for brands like Cadbury, British Airways, Castlemaine XXXX, John Smith’s beer and French Connection.