Designer & Co-Director, PriestmanGoode and Global Creative Director, CSR Sifang
Paul Priestman is a designer, co-founding director of PriestmanGoode and Global Creative Director of CSR Sifang, one of the world’s largest rolling stock manufacturers.
Priestman studied Industrial Design at Central Saint Martins and at the Royal College of Art. He was a member of the UK Design Council and Chair of the Design Sector Skills Panel from 2004 to 2006. He was also President of the Design Business Association from 2001 to 2003, and a member of the D&AD Executive from 2005 to 2007. He is currently a member of the Royal College of Art Council.
For over 25 years, the guiding principle in Priestman’s work has been his belief that design is not just about styling, but about making things better. This approach has led his studio to win a host of prestigious awards, including the DBA Design Effectiveness Awards, the Future Friendly Award for Sustainable Design Innovation, IDEA Award and this year’s Travel + Leisure Award for Best Transport.
Today, he is known for his work in aviation, transport and product design, as well as his award-winning future concepts – visionary ideas to improve our everyday lives and encourage sustainable, long-term thinking. He is an inspirational speaker on the subject of design and creative future thinking and flies the flag for British design around the world.
Recently the Evening Standard – London’s leading newspaper – voted Priestman one of London’s 1000 most influential people.