Chief Executive, Seven
I am Chief Executive of Seven, the award-winning content marketing agency. Our purpose is to create content that delivers a clear contribution to our clients’ marketing goals and business performance.
Driven by the evolution of technology, proliferation of mobile devices and the resulting changes in human behaviour, media consumption and our relationship with brands, content marketing is the fastest growing area of client marketing spend.
The majority of brands in all sectors, B2B and B2C, now have a need for continuous, timely, relevant high quality content across their owned and earned media channels.
Seven has three divisions, retail, consumer and business & finance, and 150 full-time staff comprising journalists, strategists, account managers, designers, photographers and digital developers. Our in-house teams create, distribute and optimise content in digital, social, video and print. We also have one of the highest performing commercial teams in the UK generating in excess of £10m in annual commercial revenues for our clients.
The agency employs around 150 people (editors, designers, producers, account managers and strategists) at our offices in Clerkenwell and turns over about £25m a year, working for 25 clients including Sainsbury’s, Weight Watchers, Tetley Tea, Spotify, Experian, Fujitsu, Jobsite, CIMA and Grant Thornton.
On a personal note I have more than 20 years’ experience in publishing and journalism. I sit on the board of the CMA (Content Marketing Association) and BIMA (British Interactive Marketing Association); I am also currently acting as a mentor on the NESTA programme.
I have been extremely fortunate to be at the forefront of the rapid growth of investment in content marketing. I look forward to using this experience to help more brands and organisations to address the challenges and take advantage of the opportunities involved in adopting a more content-led strategy.
I have worked in the publishing and media industry since leaving Warwick University in 1996 with a degree in Psychology.