Seth Rogin

Chief Revenue Officer, Mashable

Biography

Seth Rogin is Chief Revenue Officer, driving the rapid growth of a diverse revenue portfolio. Seth is responsible for advertising sales, branded content and monetization of new products. Seth joined Mashable in June 2013. Mashable’s audience of 35 million monthly unique visitors is highly active in social media, tweeting a Mashable story more than three times every second.

Previously, Seth worked for The New York Times for the past 13 years in various positions, as Vice President of Advertising from 2006 until 2013. Most recently, he led the sales operations for the fast-growing mobile and tablet offerings. Seth was also responsible for the sales and business operations of The New York Times Magazine and T, The New York Times Style Magazine, including the creation and highly successful launch of the first website for T. For several years, he also oversaw the relaunch, sales, and operations of The New York Times Travel Show, an annual event drawing an in–person global audience of more than 20,000 people, along with social media interactions and major media coverage from around the world. His career is a record of digital firsts and resilient multi-platform brand growth.

As a leader in media across platforms, Seth is often called upon to speak at conferences in the US and the UK, as well as universities and to the staff of leading brands including Google and PHD. He was recently named “CRO of the Year” by Media Industry Newsletter.

Since early 2014, Seth has been the Lead Advisor to BattleShop, the first digital fantasy shopping league.

Seth has served for three years on the Executive Committee of the American Heart Association’s Go Red for Women NY annual event and was honored as their first male “Luminary” in 2014. Seth serves on the Board of Directors of the Ad Council, as well as the Advisory Councils of Advertising Week New York and Europe. He also served for four years on the Education Foundation for the Fashion Industries, benefiting FIT.

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