Shefaly Yogendra

Non-Executive Director & Governance, Risk and Decision Making Specialist & Chief Operating Officer, Ditto AI

Biography

Shefaly Yogendra is a specialist in governance, risk and decision-making, a Board Director and a charity Trustee based in London. As a former founder and COO of a fine jewellery venture, she has valuable insights across the full value chain of a luxury brand. She has over two decades of commercial experience in corporate venturing, risk assessment and advising investors and startups. She has also taught undergraduate students, and trained CEOs and board directors. She has been formally trained in engineering and business, and has a PhD in decision making from the University of Cambridge. Shefaly combines her education with her experience of having lived and worked in three continents, to bring a unique perspective to startups in luxury and technology sectors. She is one of the FTSE Female Board Report’s 100 Women To Watch in 2016. She is also a keen culture vulture, a curious reader, and a devoted practitioner of Pilates and Ashtanga Yoga.

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