Siobhan has a communications background in politics and content businesses. She joined Radiocentre in 2014, taking up her first post as CEO. Leading the industry body for commercial radio at a time of unprecedented change was always going to be a challenge. Radiocentre is responsible for lobbying in both the UK and Europe as well as marketing the medium of radio to advertisers. Previously, she was Group Communications Director at HarperCollins UK and International, as the publishing industry underwent the beginnings of a seismic change to its business model. Siobhan spent ten years in Government communication, working in a range of Whitehall departments including the Home Office, the Ministry of Defence and the Environment Department. She was Director of Strategy and Communications at DCMS, initiating the London Olympic Bid and the BBC Charter Renewal process. She also worked in the Prime Minister’s Office from 1994 to 2000, first as Press Officer when John Major was Prime Minister and then in the Strategic Communications Unit in Tony Blair’s No10.