Sir Keith Mills

Deputy Chairman of LOCOG 2012


Sir Keith Mills was born and educated in the UK. He founded Air Miles International Group BV (AMIG) in 1988 to develop the AIR MILES programme. Formerly Chairman of Loyalty Management Group Ltd (LMG) which is the company which owns and manages the Nectar programme in the UK and licenses Air Miles programmes internationally.

In September 2003 Sir Keith was appointed International President and CEO of London 2012, the company that was established to bid for the 2012 Olympic Games. Sir Keith led the team and along with Lord Coe was responsible for developing the bid strategy and persuading the 115 IOC members that London should be granted the rights to host the Olympic and Paralympic Games in 2012. On 6 July 2005, in Singapore, London beat off competition from New York, Paris, Madrid and Moscow to win the 2012 Olympic and Paralympic Games.

Having established the London 2012 organisation which planned and organised the Games (LOCOG), Sir Keith remained as Deputy Chairman alongside Lord Coe to oversee operations. Sir Keith is also a non executive director of Tottenham Hotspur Plc.

In 2005 Sir Keith received a number of awards including: Master Entrepreneur of the Year, Chief Executive of the Year and the Sports Industry Businessman of the Year.

In addition, Sir Keith owns two yacht racing teams: TEAMORIGIN, which was established to compete as Britain’s entry in the America’s Cup, and AT Racing, which competes in ocean races with Hugo Boss sponsorship.

Sir Keith chairs two charitable sport for development foundations: the Olympic International Inspiration programme and the UK Sported programme.

Sir Keith was appointed Deputy Lieutenant of Kent in September 2008 and in the 2013 New Year Honours was awarded the Knight Grand Cross of the Order of the British Empire for delivering a successful Olympic and Paralympic Games.

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