Tugce is passionate about the power of data and the positive change it can bring to the world. She is a published author and Master’s graduate from the University of Cambridge, specialising in poverty alleviation and global living standards. Before founding StreetBees, she spent six years as a strategy consultant advising technology and consumer companies on how to accelerate growth in international markets.
Streetbees is a London-based global intelligence platform that reveals how people behave, and why, by analysing real-life moments collected from its worldwide users on an always-on basis.
Over 1.7 million users – or ‘bees’ – across 150 countries worldwide use the chat-style Streetbees app to share moments from their daily lives via videos, photos and text, giving as much or as little information as they like. Through applying advanced natural language processing technology to the results, Streetbees uncovers not just what they do, but also why they do it, and what drives them – and predicts what they may do next.
This allows Streetbees’ customers – who include Unilever, PepsiCo, BBC World Service, Vodafone and L’Oreal – to receive rich insights into communities anywhere in the world at an unprecedented scale and affordable cost, helping them deeply understand new or unfamiliar markets. Using the Streetbees platform, world-leading brands are able to make more informed and accurate decisions about consumer behaviour, and predict future trends with confidence.
Streetbees is backed by some of the planet’s most renowned investors and entrepreneurs, including Atomico, BGF Ventures, LocalGlobe, and Octopus Ventures. Our investors have also backed TransferWise, Zoopla, FarFetch, Graze and Wonga – and founded Innocent drinks.